The 3rd Annual Streamy Awards was the third installment of the

Streamy Awards The YouTube Streamy Awards, also known as the Streamy Awards or Streamys, are presented annually by Dick Clark Productions and Tubefilter to recognize excellence in online video, including directing, acting, producing, and writing. The forma ...

honoring streaming television series. The awards were held on February 17, 2013, at the

Hollywood Palladium The Hollywood Palladium is a theater located at 6215 Sunset Boulevard in Hollywood, California. It was built in a Streamline Moderne, Art Deco style and includes an dance floor including a mezzanine and a floor level with room for up to 4,000 ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...

. It was hosted by the founder of

Nerdist Industries Nerdist Industries, LLC is part of the digital division of Legendary Entertainment. Nerdist Industries was founded as a sole podcast ( The Nerdist Podcast) created by Chris Hardwick but later spread to include a network of podcasts, a premium cont ...

Chris Hardwick Christopher Ryan Hardwick (born November 23, 1971) is an American comedian, actor, television and podcast host, writer, and producer. He hosts ''Talking Dead'', an hourlong aftershow on AMC affiliated with the network's zombie drama series '' The ...

. Presented three years after the unsuccessful

2nd Streamy Awards The 2nd Annual Streamy Awards, presented by the International Academy of Web Television, was the second installment of the Streamy Awards honoring streaming television series. The awards were held on Sunday, April 11, 2010, at the Orpheum Thea ...

which led to the

International Academy of Web Television The International Academy of Web Television (IAWTV) was founded in 2008 and is devoted to the advancement of the arts and sciences of streaming television and web series production. Since 2011, the academy has hosted an annual awards ceremony cal ...

leaving the show,

Tubefilter Tubefilter, Inc. is a privately held company based in Los Angeles, California that operates media businesses focusing on the online entertainment industry. Tubefilter is best known for Tubefilter News, a blog targeted at the fans, creators, pro ...

partnered with Dick Clark Productions in an attempt to bolster the credibility of the awards and with hopes of broadcasting the show on television. The show was viewed as more professional than previous years and was praised for its musical performances, but it also received a more mixed reception on its increased focus on mainstream shows and celebrities.

Background

Although billed as the "3rd Annual", the poorly received

were actually presented three years prior in March 2010. They were criticized for technical problems, interruptions and controversy, leading to the two-year hiatus as the producers and organizers took time to regroup. In response to the controversy surrounding the 2nd Annual Streamys, the

, a partner in the 2010 event, chose to separate from the Streamys and create its own awards ceremony, the

IAWTV Awards The IAWTV Awards is an annual event hosted by the International Academy of Web Television, currently based in Los Angeles, that honors web series creators and talent in more than two dozen categories. History The IAWTV Awards are hosted annuall ...

, for 2011.

, the original co-creators of the Streamy Awards, partnered in 2011 with Dick Clark Productions, producers of the

American Music Awards The American Music Awards (AMAs) is an annual American music awards show, generally held in the fall, created by Dick Clark in 1973 for ABC when the network's contract to air the Grammy Awards expired, and currently produced by Dick Clark Pro ...

and other established entertainment industry awards shows, in an apparent effort to broaden the mainstream appeal and boost the credibility of the Streamy Awards. They also hoped to broadcast the show on television but were unable to for the 2013 Streamys.

Performers

and Dick Clark Productions wanted collaborations between established stars and popular music YouTubers for the awards, arranging for YouTube stars to feature in the songs of the performers. The ceremony featured the musical performances of the following artists:

Winners and nominees

The Fine Brothers at the 2010 Streamy Awards

The nominees were announced on December 17, 2012, and the finalists for the Audience Choice Award categories were announced on February 5, 2013. 19 of the 35 award winners were announced prior to the presentation on February 14, 2013. The remaining categories were announced during the main ceremony at the

on February 17. Winners of the categories were selected by the Streamys Blue Ribbon Panel except for the Audience Choice awards which were put to a public vote. Winners are listed first, in bold.

Web series with multiple nominations and awards

Reception

Stephanie Carrie, writing for '' LA Weekly'', felt that the award show was more professional than previous years and noted the diversity of figures in attendance, citing as an example the presenters of the first award,

Larry King Larry King (born Lawrence Harvey Zeiger; November 19, 1933 – January 23, 2021) was an American television and radio host, whose awards included 2 Peabodys, an Emmy and 10 Cable ACE Awards. Over his career, he hosted over 50,000 interviews. ...

and

Jenna Marbles Jenna Nicole Mourey (born September 15, 1986), better known as Jenna Marbles, is an American former YouTuber. Over the span of ten years, her YouTube channel has accumulated approximately 1.7 billion video views and over 20 million subscribers. ...

. Internet personality

Felicia Day Kathryn Felicia Day (born June 28, 1979) is an American actress, writer, and web series creator. She is the creator and star of the web series '' The Guild'' (2007–2013), a show loosely based on her life as a gamer. She also wrote and starred ...

was more critical of the more mainstream approach compared to previous years stating "My impression is it's almost like a red carpet for old media. Four years ago the show was about independent spirit, innovation, and people doing things to break the system. Now it's about Hollywood coming in." Likewise, Ed Carrasco of ''

NewMediaRockstars ''NewMediaRockstars'' (''NMR'') is an online magazine which was launched in December 2011 and primarily covers YouTube performers, entrepreneurs, and artists with videos and interviews. In 2013, ''NewMediaRockstars'' closed because of lack of fund ...

'' felt that the event should have been more focused around small independent creators than large scale productions such as '' Halo 4: Forward Unto Dawn'' and '' Tom Hanks’ Electric City'' which won many of the show's awards. Overall, he opined "If these ceremonies are all about creators, let’s make them about creators, not about what has the most cred or money thrown into it." Carrie described the musical performance of

Shontelle Shontelle Layne (born 4 October 1985), known mononymously as Shontelle, is a Barbadian singer and songwriter. She released her debut album ''Shontelligence'' in 2008. Her second album, '' No Gravity'', was released in 2010. Her singles "T-Shirt ...

and featured artists Lisa Lavie, Savannah Outen,

Kurt Hugo Schneider Kurt Hugo Schneider (born September 7, 1988), sometimes referred to by his initials KHS, is an American video editor, producer, musician, singer and songwriter, whose primary medium is YouTube music videos. He has produced music videos for vari ...

, and

Sam Tsui Samuel Tsui (born May 2, 1989) is an American singer, songwriter and video producer. He rose to fame as an internet celebrity known for doing covers and musical medleys of songs by pop artists. He has since released original songs and expanded t ...

as a highlight of the night and said that it "illustrated beautifully how the web allows content creators and consumer to interact in a way that's still rare in mainstream media." Carrasco viewed the performance by

Vanilla Ice Robert Matthew Van Winkle (born October 31, 1967), known professionally as Vanilla Ice, is an American rapper, actor, and television host. Born in South Dallas, and raised in Texas and South Florida, Ice released his debut album, ''Hooked'', ...

positively, and also felt that the speeches of some of the award winners seemed more genuine compared to more mainstream award shows.

References

External links

Streamy Awards website
{{Streamy Awards Streamy Awards

2013 in American television Streamy 2013 in Internet culture